1️⃣Insight Type 1 - Based on Contribution

The first type of insight PresightIQ suggests to you is the direct sub-segment of the metric where there was the biggest gap between its expected contribution to the metric value and its actual contribution.

For example:

Sales of Region Europe - based on historical trends, seasonality and levels - was expected to contribute 50% to Total Sales for March 2023. But when the numbers came back, it actually contributed only 30%, and thus we have a gap of 20% (50% - 30%).

Comparing this 20% with results of similar calculations for other segments, we see that 20% is the biggest gap. Presight will then recommend Region Europe to you for this first type of insight.

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