What is Presight?
Last updated
Last updated
Presight is a next-generation Business Intelligence platform created to bring together two powerful, but often separate, worlds of data: traditional BI tools like PowerBI, Tableau, and Looker, and event analytics tools like Mixpanel and Amplitude. Built specifically for non-technical teams, Presight empowers users to seamlessly navigate between big-picture business metrics and the granular, action-oriented insights of user behavior analytics—all in a single, intuitive platform.
BI and event analytics serve unique purposes, but separating them often results in fragmented insights, disconnected decisions, and endless back-and-forth between teams. For many companies, big-picture performance metrics and detailed behavioral data are critical to answer questions like:
How are our core KPIs tracking relative to specific user behaviors?
What are our users doing right before they convert (or churn)?
Which features drive engagement across different customer segments?
Traditional BI platforms are essential for surfacing overarching trends and tracking key metrics like revenue, user growth, or campaign ROI, but they often lack the granularity to answer specific product or engagement questions. Event analytics tools fill this gap by tracking what users do in real time, but they often live in silos, inaccessible to the broader business team. Presight combines both approaches, letting teams explore metrics at scale and drill down to the details without switching tools or waiting for technical support.
Presight is purpose-built for modern business teams—whether in marketing, product, operations, or customer success—who need to navigate between strategic metrics and the minute details of user behavior. It’s built for the way modern teams work—demanding insights that are easy to access, immediately actionable, and dynamically connected across every layer of data.
Get started now by understanding the core concepts of Presight: Metrics, Events & Segments.